The endowment model, pioneered by David Swensen at Yale, reshaped how institutions invest: broad diversification, a long horizon, and a willingness to trade some liquidity for opportunity. As access has widened, those ideas have come within reach of families. But what began as a disciplined framework has, in many quarters, become a fashionable label. Families exploring it are better served by looking past imitation and asking how the underlying philosophy fits their own structure, governance and goals.